Analytics Foundations
- Unified telemetry: Event schemas for sessions, purchases, squads, toxicity flags.
- Feature stores: Reusable features for churn, LTV, and fairness metrics.
- Real-time dashboards: SLAs for live ops and outages.
Behavioral Models
Clustering to segment players, uplift models for promotions, and fairness checks for matchmaking. Exploration policies avoid overfitting to whales.
Governance and Safety
PII minimization, regional storage, toxicity detection, and audit trails for experiments.
Business Impact
Better retention, healthier matchmaking, and smarter live events tuned to player intent.