Technology, Media & Telecommunications

Smarter Networks,
Streaming Intelligence,
Personalized Media

ML-driven unified intelligence layer that predicts, adapts, and personalizes across network routing, video delivery, and user recommendations in real time.

TMT Intelligence Dashboard
Network Uptime
99.7%
Latency
12ms
Video Quality
4K
Engagement
+25%
Network OptimizationActive
Streaming AdaptationActive
Content PersonalizationActive

Three Interconnected
TMT Challenges

The TMT sector faces complex problems that traditional approaches cannot solve alone

1

Network Overload & Inefficiency

With 5G rollout and increasing demand for high-bandwidth services (gaming, AR/VR, video calls), networks face unpredictable congestion. Operators still rely on manual network tuning, leading to frequent slowdowns, dropped calls, and underutilized bandwidth.

25%
Call Drop Rate
40%
Buffering Events
2

Streaming Experience Degradation

Despite high connection speeds, users often experience buffering, low resolution, or poor audio quality. The issue isn't connectivity — it's inefficient video delivery pipelines that don't adapt to user context (device type, network speed, or location).

3

Content Discovery & Personalization

Viewers face an ocean of content, yet most recommendation systems repeat the same items, fail with new users, or don't measure true satisfaction. Ads are often mis-targeted, leading to poor ROI and wasted impressions.

15%
Engagement Rate

Tensorblue's Solution: An ML-driven unified intelligence layer that predicts, adapts, and personalizes across all three domains — from network routing to user recommendations — in real time.

Three Pillars of
TMT Intelligence

TMT
CORE
A

Intelligent Network Optimization

Predict congestion, automate routing, minimize downtime

Gradient-boosted ML models
LSTM temporal trends
Auto-scaling APIs
B

Adaptive Video Streaming

Best possible quality under any network condition

Predictive buffering prevention
CDN routing optimization
Perceptual ML quality
C

Personalized Recommendations

Increase engagement, watch time, ad efficiency

Matrix factorization + deep learning
Transformer sequential models
Reinforcement learning optimization
25%
Fewer Call Drops
40%
Lower Buffering Rate
+18%
Watch Time Increase
PILLAR A

Intelligent Network
Optimization

Predict congestion, automate routing, and minimize downtime with ML-driven network intelligence

Data Inputs

Network Metrics
Throughput, latency, packet loss
User Density
Device distribution patterns
Maintenance Logs
Historical traffic data
Traffic Forecasts
Predictive demand models

Methodology

1
Gradient-Boosted Models
XGBoost, CatBoost for near-term congestion prediction
2
LSTM Temporal Analysis
Capture network load trends over time
3
Auto-Scaling Rules
API-driven traffic rerouting before congestion

Technology Stack

TensorFlowApache KafkaFastAPIGrafana

Pilot Network Results

Call Drop Reduction25%
Latency Improvement30%
Energy Cost Savings18%

Real-time Status

Network MonitoringActive
Predictive RoutingActive
Auto-scalingActive
PILLAR B

Adaptive Video
Streaming Optimization

Deliver the best possible video quality under any network condition with intelligent adaptation

Streaming Intelligence Pipeline

📊

Data Inputs

Real-time bandwidth
Device specs
Location data
Playback metrics
🧠

ML Prediction

Buffering prediction
Quality optimization
CDN routing
Perceptual ML
📺

Optimized Stream

Adaptive bitrate
Optimal CDN
Smooth playback
Quality maintained

Core Methodology

Predictive Buffering Prevention

Predict when a user might face buffering and dynamically lower bitrate before it happens

CDN Routing Optimization

Send each user's video from the nearest edge node using demand forecasting

Perceptual ML Quality

Apply VMAF-based perceptual ML to maintain consistent visual quality even at lower bitrates

Technology Stack

PyTorch
Predictive models
OpenCV + FFmpeg
Frame analysis & encoding
AWS Lambda
Real-time adjustment
CloudFront
CDN optimization

Streaming Customer Results

Buffering Incidents↓40%
Video Startup Time↓20%
CDN Bandwidth Costs↓15%

Quality Metrics

4K
Max Resolution
95%
Quality Score
2.1s
Avg Load Time
99.2%
Uptime
PILLAR C

Personalized Recommendations
& Ad Targeting

Increase engagement, watch time, and ad efficiency through intelligent personalization

Personalization Engine Architecture

1

Data Collection Layer

Viewing History
Genre Preferences
Session Time
Device Type
2

ML Processing Layer

Matrix Factorization
+ Deep Learning hybrid models
Transformer Models
Sequential behavior prediction
Reinforcement Learning
Long-term engagement optimization
3

Output Generation Layer

Content Recs
Ad Targeting
Engagement
Retention

Causal Ad Measurement

Ads are optimized for incremental conversion, not just CTR, using causal inference models

A/B testing with proper controls
Incremental lift measurement
Attribution modeling

Technology Stack

Transformers4Rec
Session-based recommendations
PyTorch Lightning
Distributed training
Scikit-learn
User segmentation
Airflow
Retraining pipelines

Platform Performance Results

Watch Time Increase+18%
Ad ROI Improvement+27%
Retention Rate+12%

Engagement Metrics

85%
Click-through Rate
3.2x
Session Duration
92%
Content Completion
67%
Return User Rate

Real-World
TMT Success Stories

Proven results across telecom operators, streaming platforms, and OTT services

TELECOM OPERATOR

South Asian 5G Network

Large-scale 5G deployment with sports event traffic spikes

Challenge
5G congestion during sports events
Solution
Predictive load balancing with ML
Result
35% fewer connection drops
2.3M
Active Users
99.7%
Uptime
STREAMING APP

European Mobile Platform

High-latency issues on mobile networks

Challenge
High latency on mobile networks
Solution
Real-time adaptive bitrate control
Result
40% lower buffering rate
850K
Daily Active Users
1.8s
Avg Load Time
OTT PLATFORM

US Content Platform

Repetitive recommendation algorithms

Challenge
Repetitive recommendations
Solution
Sequential transformer model
Result
20% higher engagement & 25% more ad views
1.2M
Subscribers
+25%
Ad Views

Cross-Platform Performance Summary

📡

Network Optimization

35%
Fewer Connection Drops
📺

Streaming Quality

40%
Lower Buffering Rate
🎯

Personalization

+20%
Higher Engagement

Technical
Architecture

Unified ML data lake processing network, streaming, and user behavior data in real-time

TMT Intelligence Architecture Flow

Data Sources

📡
Network Data
📺
Streaming Logs
👤
User Behavior

Central ML Data Lake

S3 + Spark for unified processing

Data Ingestion
Feature Engineering
Data Validation

Model Training

TensorFlow/PyTorch for predictive models

Network Models
Streaming Models
Personalization

Model Serving APIs

FastAPI + Docker for real-time inference

Network API
Streaming API
Recs API

Live Actions

🔄
Reroute Traffic
Adjust Quality
🎯
Serve Content

Dashboards

Grafana / Streamlit for monitoring and insights

Network Monitoring
Performance Analytics

Unified Data Strategy

One analytics layer for all TMT data
Real-time processing and insights
Cross-domain correlation analysis

Real-time Decision Making

Models update every 15-30 minutes
Automated response to network conditions
Continuous optimization loops

Proven Results
Across Deployments

Measurable improvements across network performance, streaming quality, and user engagement

📡

Network Performance

Network Downtime↓30-40%
Average Latency↓25-35%
📺

Streaming Quality

Video Buffering↓40%
Startup Time↓20%
👤

User Engagement

Ad ROI↑20-30%
Watch Time↑15-25%

Operational Efficiency Gains

↓10-20%
Operational Costs
99.7%
Network Uptime
2.1s
Avg Response Time
95%
Quality Score

Before vs After: Key Metrics

MetricBeforeAfterImprovement
Network Downtime5.2%2.8%↓46%
Average Latency45ms28ms↓38%
Video Buffering12%4.8%↓60%
Ad ROI1.2x1.8x↑50%
Watch Time per Session18 min24 min↑33%

Broader Value
Proposition

Comprehensive benefits that transform TMT operations into intelligent ecosystems

📊

Unified Data Strategy

One analytics layer for network, streaming, and user data eliminates silos and enables cross-domain insights

Single source of truth for all TMT data
Cross-domain correlation analysis
Real-time data harmonization

Faster Decision Cycles

Models update every 15-30 minutes using live data, enabling rapid response to changing conditions

Real-time model updates
Automated response systems
Continuous optimization loops
📈

Better ROI Tracking

Each optimization is linked to measurable business KPIs with clear attribution and impact measurement

Causal attribution modeling
Incremental impact measurement
Business KPI alignment
🔌

Plug-and-Play Integration

Works with any 5G operator, CDN, or media platform API with minimal configuration required

Standard API integrations
Minimal configuration setup
Cross-platform compatibility

Tensorblue turns TMT operations into intelligent ecosystems

Where every network node, video stream, and ad placement becomes a data-driven decision point. By applying machine learning to predict demand, reduce latency, and personalize content, we help telecoms and media companies cut costs, increase engagement, and scale globally without sacrificing user experience.

💰

Cost Reduction

10-20% operational cost savings through intelligent automation

📊

Performance Boost

25-40% improvement in key performance metrics

🎯

User Experience

15-25% increase in engagement and satisfaction

Technology
Stack

Comprehensive technology stack for end-to-end TMT intelligence platform

📊

Data Engineering

Apache Spark
Distributed processing
Airbyte
Data integration
AWS Glue
ETL orchestration
🧠

ML Training

PyTorch
Deep learning
TensorFlow
ML framework
XGBoost
Gradient boosting
🚀

Deployment

Docker
Containerization
FastAPI
API framework
Kubernetes
Orchestration
📈

Analytics

Grafana
Monitoring
Metabase
Business intelligence

Specialized TMT Tools

Video Processing

OpenCV
Computer vision
Frame analysis
FFmpeg
Media processing
Encoding optimization
AWS MediaConvert
Cloud transcoding
Scalable processing

Recommenders

Transformers4Rec
Session-based recs
Sequential modeling
Scikit-learn
User segmentation
Quick prototyping

Storage & Infrastructure

S3
Object storage
PostgreSQL
Relational database
Redis Cache
In-memory caching

Transform your TMT operations into intelligent ecosystems with unified ML-driven intelligence

Every network node, video stream, and ad placement becomes a data-driven decision point. Cut costs, increase engagement, and scale globally without sacrificing user experience.

Key Differentiators
Unified Intelligence
Network, streaming, and user data in one platform
Real-time Adaptation
15-30 minute model updates
Plug-and-Play
Works with any 5G operator or CDN
Proven Results
25-40% performance improvements
Result: intelligent TMT ecosystems — where machine learning predicts demand, reduces latency, and personalizes content for cost reduction, increased engagement, and global scalewithout sacrificing user experience