Personalized Value Propositions
Bundles tailored to player clusters: indie lovers, FPS squads, JRPG collectors. AI surfaces the right tier with the right timing.
Dynamic Pricing and Trials
Churn-risk cohorts get extended trials; loyal players see add-on perks. Guardrails prevent price discrimination that violates policy.
Experimentation Framework
Bandits for rapid iteration; geo-split tests; fairness checks to avoid disadvantaging new players.
Lifecycle Automation
Win-back playbooks triggered by activity drop; in-app nudges tied to live-service beats; recommendation hooks into the catalog.